Thursday, March 13, 2008

Writing White Papers That are Read

White Papers are a useful tool for many businesses. They can be used as a marketing tool, and a customer information resource. With the right layout and design, critical information can be transformed into a high value business tool.

The trick is to present the information in a way that keeps readers reading, instead of boring them instantly, or scaring them away. Highly relevant content is one essential part of the task. The other is presentation, visual appeal, and user-friendliness.

A good white paper writer masters layout techniques, and never presents a dull document.