Business Writing Tip 4 - News Releases
When Writing News Releases
To increase your news coverage, the Dow Jones News Services's managing editor suggests this tip:
Include a "significant paragraph" at the beginning of the release. That's a concise explanation of what the release is about and why it's important.
Source: Communication Briefings, Volume XXII, Number 1, page 3, citing, Robert D. Prinsky in Jack O'Dwyer's Newsletter, JR O'Dwyer Co., 271 Madison Ave., NY, NY 10016.
To increase your news coverage, the Dow Jones News Services's managing editor suggests this tip:
Include a "significant paragraph" at the beginning of the release. That's a concise explanation of what the release is about and why it's important.
Source: Communication Briefings, Volume XXII, Number 1, page 3, citing, Robert D. Prinsky in Jack O'Dwyer's Newsletter, JR O'Dwyer Co., 271 Madison Ave., NY, NY 10016.
posted by David K. Speaker at 10:01 AM
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